Meghan Markle's lifestyle brand, As Ever, has faced a significant setback as the US Patent and Trademark Office (USPTO) denied her request to sell clothing under this name. The ruling was based on the similarity to a Chinese fast-fashion company, ASEVER. Although she amended her trademark application and rebranded her offerings to exclude clothing, she remains free to explore other names for potential clothing products. Despite this challenge, Markle eagerly shared her creative processes for the brand's future on social media, highlighting her resilience and ongoing commitment to the brand's growth.
The marks are identical in sound and virtually identical in appearance and are thus confusingly similar for the purposes of determining likelihood of confusion.
The Duchess of Sussex's brand, As Ever, is a lifestyle brand and will not be making clothing.
Markle isn't banned from selling clothing altogether, but she must file for a different brand name if she wants to have clothes be part of her company's inventory.
From memory lane to the memories I'm making today.
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