The report suggests marketers booking ads via GSP - a network of thousands of sites that use its content-discovery and monetization tools - run the risk of their ads appearing alongside content few would deem brand-safe.
According to the study's findings, hundreds of blue-chip brands and institutions were observed on sanctioned Iranian, and/or adult-themed websites.
Separately, researchers also observed ads from alcohol and confectionary brands served via the GSP network on websites specifically targeted toward minors - ' Kidzsearch' is just one example.
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