Google will auto-generate disclosures for ads labeled as containing synthetic or digitally altered content, simplifying the process for advertisers amid concerns over AI in political ads.
Disclosure for altered or synthetic content will be automatically included in some ad formats by Google, with advertisers still required to add their disclosures in other formats.
Senate Rules Committee and FCC are considering regulations to mandate disclosure of AI-generated content in political ads as the US presidential election approaches.
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