"I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike, and some of the third-party tracking tools are showing volatility. This seems unrelated to the February 2026 Google Discover core update, which started on February 5th. Previously we had volatilioty during February 2nd, January 29th onwayrds and then around January 26th/27th, then January 21st, January 15th, January 12th and January 6th."
"Prior to that, we had the Google December 2025 core update kick off on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET. It had two spikes, one on December 13th and the other on December 20th. Sadly, Google is not commenting on these unconfirmed updates, but we did see some evidence of Google going after self-serving listicles with those previously unconfirmed updates."
Early signs of an unconfirmed Google Search ranking update emerged on February 10, with increased volatility reported by third-party tracking tools and rising SEO community chatter. The event appears separate from the February 5, 2026 Google Discover core update. Previous volatility occurred on February 2, January 29, around January 26–27, January 21, January 15, January 12, and January 6. The December 2025 core update ran from December 11 to December 29 with spikes on December 13 and December 20. Google has not commented. Evidence suggests actions against self-serving listicles and potential changes to a Google reviews/product reviews-related system.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]