"We're excited to bring these features to life contextually, in partnership with NBCU, during one of the year's most memorable holiday experiences in the Macy's Thanksgiving Day Parade," said Zach Overton, senior director of U.S. marketing for devices and cervices at Google.
"By using Google Pixel's technology and pairing it with NBCUniversal's unmatched holiday content, we're helping audiences capture and seamlessly edit unforgettable moments with their loved ones that can be cherished and shared time and time again," said Sari Feinberg, svp of marketing and content partnerships at NBCUniversal Advertising and Partnerships.
According to the company, Spotlight+ is a full brand takeover designed to reach viewers wherever they are watching.
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