Google search ads of Fortune 500 companies and US government institutions have landed on websites with compromising content, including hardcore pornography and piracy sites, via a lesser-known part of Google's search ads business.
Well-known brands like BMW, Apple, Lego, Microsoft and government agencies were also affected.
The report, titled "Does a lack of transparency create brand safety concerns for search advertisers?", calls out the lack of transparency in Google's search ads business, particularly within the less visible Google Search Partners network.
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