"From selling denim on market stalls to advising the Gandhi dynasty on political campaigns, Bob Sheard's path to becoming one of Britain's most influential brand strategists has been anything but typical. As the founder and co-owner of FreshBritain -a brand design business with a difference-he's built his career on disrupting industries, influencing global outdoor giants, and turning purpose into profit."
"The spark for his career was lit in a Halifax playground, when a new pair of trainers flipped his social fortunes overnight. That formative moment showed him the power of a brand. What followed was a journey through fashion, marketing, sport, politics-and some punishing ultra-endurance testing along the way. From barefoot grape stomping in his dad's garage to frostbitten toes on North Pole expeditions for performance brand insight, Bob's commitment to understanding the end user runs deep."
Bob Sheard rose from selling denim on market stalls to advising political dynasties and leading FreshBritain, a brand design company focused on aligning purpose with profit. He built a career across fashion, marketing, sport, and politics, using extreme field-testing and user immersion for performance insight. FreshBritain, co-founded with Sophie, combines fashion, AI and computer science expertise to 'unf*ck' brands by tying brand work to strategic, financial, and sustainability outcomes. The firm emphasizes truth, rigour, and measurable transformation over performative branding. FreshBritain now pivots to accelerate client net-zero ambitions while maintaining a mission-driven, restless curiosity.
Read at Business Matters
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