Gaming mythbusters: what Southeast Asia's advertisers need to know
Briefly

The mobile-first region has taken to gaming with great gusto, as most consumers hold an incredibly powerful gaming device in the palm of their own hands every single day, their smartphones.
They carried misplaced notions on the lack of personas, placements, engagement, and of course brand safety - but this couldn't be further from the truth!
Read at Thedrum
[
add
]
[
|
|
]