Future of TV Briefing: How the future of TV has shaken out so far in 2024
Briefly

After last year's dual writers' and actors' strikes, major media conglomerates are intensifying cost-cutting measures and focusing on profitability, leading to a decrease in show production opportunities.
The entry of Amazon Prime Video into the ad market in 2024 further solidifies the shift towards a dual-revenue model in the streaming industry, following Netflix's earlier move in 2022.
Read at Digiday
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