The 'Full bush in a bikini' trend began with a TikTok influencer who felt empowered by a bikini review showing untrimmed pubic hair, creating a viral movement.
After going viral with 9.5 million views, the movement challenges modern depilation trends, suggesting that there may be a growing acceptance of natural body hair among young women.
The enthusiastic response to the hashtag illustrates a shift in attitudes towards feminine beauty standards, with many young women feeling liberated by the call for pubic hair positivity.
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