The popularity of TikTok has deeply influenced American consumerism, shortening trend lifespans and changing how people engage with food and fashion. Despite facing uncertainty due to national security concerns, TikTok's impact remains substantial and unmatched.
TikTok has popularized trends like 'cold girl' and 'latte' makeup, as well as fashion styles such as 'cottagecore' and 'coastal grandma.'Food hacks like 'smash burger' tacos and 'girl dinners' have become cultural phenomena, translating into financial gains for creators and brands.
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