"The brainchild of the creatives at Day One Agency, it's comprised of words that are part prediction, part dictionary, and generates terms that are expected to resonate in the new year, based on themes and trends occurring everywhere from the local news to social media feeds. This marks the fourth year that Day One has compiled the list."
"Here, a few key terms: Data Dissonance: The disconnect between the data used to tell stories about culture and culture itself. Ad Nauseam: The disorientation and annoyance caused by the overcommercialization of the feed. Zombie IP: A franchise or talent that lives long past its expiration date. Double Clique: An IYKYK, tight-knit community marked by intentionality, friction, and exclusivity. Ephem-era: A fleeting trend that reaches critical mass but doesn't equate to true fandom, substantive community or meaningful value. Open-Source Entertainment (OSENT): A new era of UGC, in which fan-created spinoffs are generated at a faster pace and greater volume than artistic and brand creative."
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