With December fast approaching, we'll start to see the determined shopping mindset emerge followed by devoted buyers in January.
According to a Mastercard analysis from BCG, 46% of U.S. consumer holiday spending occurred between Cyber Monday and Christmas Eve in 2022.[1] These shoppers also spent over $47 billion in retail in the two weeks after December 25th. [2]
The opportunity for retailers doesn't end with Cyber 5, the peak deal period from Black Friday through Cyber Monday.
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