Forget the FOMO, e-commerce isn't an 'all or nothing' challenge for brands
Briefly

from The Drum3 weeks ago
Even in the fast-paced world of online retail, the evolution of marketplace and social commerce platforms, while inevitable, will not happen overnight.
The Drumhttps://www.thedrum.com/opinion/2024/04/29/forget-the-fomo-e-commerce-isn-t-all-or-nothing-challenge-brands
TikTok could form a key pillar of a brand's test-and-learn growth strategy, but it needs to sit alongside a considered creative and paid media approach to be successful.
The Drumhttps://www.thedrum.com/opinion/2024/04/29/forget-the-fomo-e-commerce-isn-t-all-or-nothing-challenge-brands
Read at The Drum
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