"The second annual Forbes CMO Europe Summit presented by Rokt, brought over 100 of the most influential CMOs and other marketing leaders from the UK, Europe and around the world for a day of conversation, provocation, inspiration and connection. Focusing on " What Matters Most ", the day's programming at Claridge's facilitated a collective conversation on the key challenges facing the world's businesses and the markets helping steward them amidst radical uncertainty, shifting consumer behaviors, and seismic technological disruption."
"Conversations included those on topics The Architecture of Consideration, Marketing to Machines, Dealing With Radical Uncertainty, Rewiring Marketing's OS, and The CEO's Guide to Marketing. Notable speakers included Alex Schultz (CMO and VP Analytics, Meta), Georgina Scholtens Day, (CMO, Versace), Chris Davis (Global Brand President & CMO, New Balance), Esi Eggleston Bracey (Chief Growth & Marketing Officer, Unilever), Marc Allsop (Head of EMEA, Rokt), Noel Mack (CBO, Gymshark), Patrciia Corsi (Chief Growth Officer, Kimberly-Clark) and David Sandstrom (CMO, Klarna), among others."
Over 100 CMOs and marketing leaders from the UK, Europe and worldwide gathered at Claridge's for the Forbes CMO Europe Summit presented by Rokt, focused on 'What Matters Most.' Programming addressed radical uncertainty, shifting consumer behaviors, and seismic technological disruption. Sessions covered The Architecture of Consideration, Marketing to Machines, Dealing With Radical Uncertainty, Rewiring Marketing's OS, and The CEO's Guide to Marketing. Christopher Wylie presented the concept of the 'algorithmic gaze,' explaining how algorithms observe, categorize and predict human behavior and the implications for future generations and brands. The day ended with an open-mic community conversation and a closing call to embrace the 'negative space' between technology and enduring human needs.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]