One of the benefits of joining a franchise system is to be privy to existing branding, including trade dress, signage, website design, and advertising templates, crucial for successful local marketing efforts.
Franchisors must ensure compelling and compliant sales materials, considering state-specific rules, utilizing franchise marketing experts, legal guidance, and staying updated with messaging and channels.
#franchisor-responsibilities #franchise-marketing #sales-materials-compliance #local-marketing-strategies #recruitment-program
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