"Join us for a fireside chat with Melissa Hobley, CMO at Tinder, who will sharehow the world's most popular dating app is marrying product-led marketing and inclusive storytelling."
"Go behind the scenes of Share My Date and Matchmaker, two new Tinder features shaped by marketing insights, to learn how to create global momentum through pop culture."
"Learn how to authentically engage Gen Z by meaningfully elevating - and investing in - the values they care about, on channels they enjoy."
Tinder marries product-led marketing with inclusive storytelling to broaden reach and relevance across diverse audiences. Share My Date and Matchmaker were developed from marketing insights and integrate product features with campaign creativity. Pop-culture activations are used to build global momentum and create cultural moments that drive awareness and adoption. Authentic engagement with Gen Z focuses on elevating and investing in the values that matter to young users. Channels and formats preferred by Gen Z are prioritized to deliver messaging where audiences already engage. Measurement and creative alignment guide development to ensure experiences resonate across markets and demographics.
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