Find Out About 'The Local Love Initiative' And How To Enter The 'Snap, Tag And Share Contest

"Editor's note: People are asking questions about the new Local Love Los Alamos & White Rock Initiatiive by Places and Spaces Los Alamos. Photos and publicity connecting local businesses to the community, commuters and vsitors are appearing online, drawing attention to local commerce opportunities. With the holiday shopping season in full swing, readers are excited to learn about opportunities to make purchases locally that they hadn't even realized were an option."

"The Local Love Initiative, spearheaded by Places and Spaces Los Alamos (PSLA), is a year-round strategy that encourages, rewards, and celebrates local commerce. The mission is to identify and implement methods that make it easier for locals, visitors, and commuters to connect with the business community, improving year-round revenue and traffic. This strategy is designed to help small businesses recover from challenges like high operational costs and labor issues and achieve sustainable local growth."

"When you shop local, you activate the "local multiplier effect." Economic policy experts estimate that for every $100 spent at a local, independent business, approximately $58 remains in the local economy, nearly double the amount retained when spent at a chain ($33). Beyond the money, local businesses are crucial community anchors-they hire local people, use local services, and contribute tax revenues that fund local infrastructure, schools, and sports teams. Supporting them is vital for the community's overall health and resilience."

The Local Love Initiative, led by Places and Spaces Los Alamos (PSLA), is a year-round strategy to encourage, reward, and celebrate local commerce. The mission is to identify and implement methods that make it easier for locals, visitors, and commuters to connect with the business community and improve year-round revenue and traffic. The initiative aims to help small businesses recover from high operational costs and labor challenges and achieve sustainable local growth. Local spending activates a local multiplier effect: about $58 of every $100 spent at independent businesses remains in the local economy, versus $33 at chains. A holiday promotion called Local Love Snap, Tag, and Share offers prizes through Jan. 9, 2026.

Read at Los Alamos Reporter