"Online spending continues to remain around a third of all holiday shopping spending. It's starting to see online shopping slow a little bit and level out - people are going back in-store..."
"Retailers should have a multichannel plan to reach consumers, tailoring their approach to their target audience and product, and create engaging in-store experiences to drive visits."
"More than one in three Generation Z and Millennials anticipate spending more while Generation X and Boomers are most likely to say they'll spend the same amount as last year."
"In 2023, phones became the top online holiday shopping platform... Marketers should adjust their strategies to integrate features such as loyalty programs, exclusive offers, and digital wallets."
#holiday-shopping-trends #experian-report #online-vs-in-store-shopping #generation-spending-habits #multichannel-retail-strategy
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