Latinos spend roughly twice the amount of time on YouTube than other racial and demographic groups, presenting a significant opportunity for messaging with Hispanics.
Campaigns are using YouTube influencers to target low-propensity Latino voters, with content ranging from cooking traditional recipes to discussing political issues.
The focus is on delivering authentic and relevant messages through influencers to engage Latino voters effectively.
The messenger's authenticity is crucial in delivering powerful messages to the audience, highlighting the importance of content creators in political campaigns.
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