EU Investigators Launch Probe into TikTok's Latest Growth Initiative
Briefly

from Social Media Today1 week ago
TikTok introduces 'Coin App' incentivizing users with redeemable points, also known as 'TikTok Lite' publically, targeting growth among adults aged 18+. EU Commission scrutinizes potential DSA breach in France and Spain regarding risk assessment of the 'Task and Reward Program.'
Social Media Todayhttps://www.socialmediatoday.com/news/eu-investigators-launch-probe-into-tiktoks-latest-growth-initiative/713929/
EU Commission concerns over TikTok Lite's 'Task and Reward Program' launching without proper risk assessment, focusing on potential risks of addiction, and lacking adequate mitigating measures. Potential program suspension and DSA violations may result in penalties for companies.
Social Media Todayhttps://www.socialmediatoday.com/news/eu-investigators-launch-probe-into-tiktoks-latest-growth-initiative/713929/
Read at Social Media Today
#tiktok #coin-app #tiktok-lite #eu-commission #dsa
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