The lawsuit accuses the World Federation of Advertisers and its initiative GARM of leading a boycott against the social platform post-Musk acquisition, alleging the withholding of advertising revenue despite meeting and exceeding GARM's brand safety standards.
X claimed that advertisers like Unilever, Mars, and CVS violated antitrust laws by collectively boycotting and circumventing the competitive process, arguing that GARM's standards should stand or fall based on their merits and not through collective market power.
#elon-musks-platform-lawsuit #advertising-boycott #garm-standards #antitrust-laws #ad-revenue-withholding
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