"Internal X documents reviewed by the New York Times reportedly showed more than 200 ad units of major brands like Airbnb, Amazon, Coca-Cola and Microsoft that have either halted or considered pausing ad spending on the platform."
"X has struggled with advertisers balking at Musk's cuts to content moderation since his ownership group acquired the company and took it private in a $44 billion deal a year ago. Those woes mounted after a report by left-wing group Media Matters alleged the company ran ads for major brands alongside pro-Nazi posts and other antisemitic content."
"An executive at X previously told FOX Business the social media platform's system was 'not intentionally placing a brand actively next to this type of content, nor is a brand actively training to support this content with placement.' The executive further explained that ads follow the people on X. In the case of Media Matters, the executive suggested, the content was following the research being conducted. 'As it relates to the platform itself, control settings are in place there for every user and every brand,' the executive said."
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