To mark the partnership, the cosmetics company released a two-minute video meant to parody the look and feel of televised sports competitions, with Olympian Gabby Douglas and actor Patrick Warburton as sportscasters.
The parody, developed in partnership with agency Movers+Shakers, taps into Olympic hype and popular TikTok trends to promote E.l.f.'s Power Grip Dewy Setting Spray, cementing the brand as an entertainment entity.
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