E.l.f. partners with Hot Girl Walk for a sports-style parody, featuring Gabby Douglas and Patrick Warburton, to promote its Dewy Setting Spray and cement its image as an entertainment brand.
The parody video taps into both the Hot Girl Walk trend and Olympic excitement, showcasing challenges faced during group walks and highlighting the use of E.l.f.'s Power Grip Dewy Setting Spray.
"The genesis of the Hot Girl Walk Championship is two-fold: first, there was an insight that our community is gripped by group walks, and second, our community raves about the makeup-gripping power of Power Grip Dewy Setting Spray," said Chief Brand Officer Laurie Lam.
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