Messages directly from the cast made up 24% of 'Dune' TikTok content... trailer for 'Dune: Part Two' amassed over 76 million views when it included the Zendaya and Timothée Chalamet intro.
While reaching female audiences is a notable struggle for science-fiction films, 'Dune' had a particular engagement in the fashion world... increase opening box office by $2 million.
Traffic for hashtags such as #zendaya has now garnered over 38 billion views on TikTok.
Core audience for 'Dune' has grown 67.5%, from 2.6 million to 8 million, with superfans growing 84%.
#dune-part-two #tiktok-engagement #female-audience-engagement #box-office-success #social-media-impact
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