Disney Thread Goes Viral For Reasons They Didn't Expect, They Make It Worse By Deleting It

"Disney isn't the first big company to experience such a massive social media fail. Just like many celebrities, other big brands have posted problematic content on their social media platforms before this as well. For example, in 2021, Burger King announced a cooking scholarship for female employees with a tweet that read, "Women belong in the kitchen," receiving enormous backlash. Although they followed up with "If they want to, of course," and statistics about how only 20% of chefs are women, the damage was done."

"Just like Disney did in this case, Burger King also deleted their offensive tweet. But, unlike Disney, they apologized and admitted that the post was made in poor taste. "We hear you. We got our initial tweet wrong and we're sorry," the brand wrote in the post. "Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time." As of today, Disney has not addressed the deleted thread or the backlash. However, the comments under their other posts on Threads have been usurped by people posting the same quotes, GIFs, and screenshots from the previous thread."

"Even now that the thread has been deleted, people can still go to Disney's Threads account and find people addressing the situation. The top comments with over two thousand "likes" are all in the vein of continuing the discussion. "Never dirty delete," user @thatladyfromrichmond wrote, accompanied by a GIF from the 1998 Mulan. "Shame on you, Disney. You know better, because you taught us better," another user, @artemislynne, wrote."

Disney deleted a controversial Threads thread and has not issued an apology, while users continue to repost quotes, GIFs, and screenshots under other posts. Burger King experienced a similar backlash in 2021 after tweeting "Women belong in the kitchen" to promote a scholarship; the original tweet drew far more engagement than the corrective post. Burger King deleted the tweet and apologized, noting the intent to highlight that only 20% of professional chefs in UK kitchens are women and pledging to do better. Many users are publicly shaming Disney and keeping the conversation visible on the platform.

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