The greatest challenges are accurately tracking and maintaining profitability of digital products, and points to the entanglement of digital with broadcast media products.
Borrell Associates CEO Gordon Borrell pointed to adjusted Q3 2023 operating margins for digital revenue from several companies including Townsquare at 31.8%, iHeart Media at 30.9%, Gannett DMS at 11.4%, and Entravision at 14.4%.
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