"Revenues were up for most, and many marketers even grew their staff this year. Nearly two-thirds of brand, retailer and agency pros (65%) said that their companies' 2024 revenues were up."
"Twenty-four percent of marketers reported their revenues increased between 11% and 25% when compared with 2023, marking a significant jump for the largest respondent group in the survey."
"With so many marketers reporting higher revenues, it's no surprise that 64% of brand, retailer and agency professionals agreed that their companies had a successful year in 2024."
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