Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence - and spending - fall in online display
Briefly

from Digiday5 months ago
The uncertainty around programmatic could be causing [agency clients] to lose confidence in online display ads as a marketing channel.
Digidayhttps://digiday.com/marketing/digiday-research-agency-clients-favor-programmatic-over-direct-sold-ads-as-confidence-and-spending-fall-in-online-display/
Ninety-eight percent of agency pros whose clients put marketing budget into online display ads spend at least a very small portion of their budgets on programmatic ads.
Digidayhttps://digiday.com/marketing/digiday-research-agency-clients-favor-programmatic-over-direct-sold-ads-as-confidence-and-spending-fall-in-online-display/
Read at Digiday
#programmatic advertising #online display ads #marketing budgets
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