"But as the summer fades to fall, the events that transpired this season have set the conditions for what's likely to be an even more eventful - to use a euphemism - end to the year. To that end, Digiday managing editor Sara Jerde joined Digiday Podcast hosts Kimeko McCoy and Tim Peterson to recap the stories of the summer and analyze what they portend for the rest of 2025 and beyond."
"From Paramount's Skydance Media sale and Omnicom-IPG's merger milestone to a new CEO at WPP and fresh competition for Google, the past few months have been pretty momentous. But also incredibly messy. Again, see the situation at Paramount and the pressure on Google. And that's not to mention the topsy-turvy tariff-related state of affairs."
"There are too many views and differing perspectives on how to use AI and how to partner with these AI companies for publishers to actually get their shit together and bring about change."
Major corporate moves this summer included Paramount's Skydance Media sale, Omnicom-IPG merger progress, and a new CEO at WPP, alongside tariff uncertainty. Media landscape changes blurred streaming and traditional TV bundles as network companies shift from cable networks to streaming-focused offerings. Publishers face an inflection point with AI, complicated by divergent views on AI use and partnerships that hinder coordinated change. Increasing competition to Google emerged from smaller AI players, raising questions about infrastructure and market pressure. These converging developments set conditions for a potentially more eventful end to the year.
Read at Digiday
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