| By Antoinette Siu
The latest Dentsu global ad spend forecast shows 2023 will experience some growth - despite economic slowdowns - along with an optimistic view of the years ahead.Dentsu released its global ad spending report for 2023 on Thursday that predicts the upcoming year will see some slowdown, with worldwide spending expected to increase 3.8% to reach $740.9 billion - a slowing pace compared to an increase of 8% in 2022.
The latest Dentsu global ad spend forecast shows 2023 will experience some growth - despite economic slowdowns - along with an optimistic view of the years ahead.Dentsu released its global ad spending report for 2023 on Thursday that predicts the upcoming year will see some slowdown, with worldwide spending expected to increase 3.8% to reach $740.9 billion - a slowing pace compared to an increase of 8% in 2022.
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