Marketing is a megaphone for your brand. You could have the coolest product or service out there, but if no one knows about it, all you really have is an expensive hobby. Business owners have sky-high expectations of marketing, but I would argue this tends to be the piece of the business they understand least.
We fail to understand that while marketing metrics can tell us the what, they don't tell us the why. Marketing is the part of our business that deals with people. It's going to get complicated.
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