"I'm a fish in water - when I'm in charge of a specific remit," said Bologna, who ran Fallon in the early aughts. "Being strategic, understanding the business, understanding the culture (what I would call the magic of Crossmedia), and knowing what clients' needs are pretty intimately since I've been looking after clients for almost two years now, I feel incredibly well positioned to take the day-to-day running of the operation off of Kamran's plate."
"When you're a founder-run and -led agency, you're often working in these multiple dimensions, and there's a lot of ideas and a lot of things you want to do," said Asghar. "With Anne in place, I can focus on those three pillars client happiness, people, happiness, and scaling the business, particularly here in the U.S."
Crossmedia promoted Anne Bologna from chief strategy and integration officer to president to lead day-to-day U.S. operations and the executive team. Bologna is a seven-year veteran of the 25-year-old agency and has informally served as chief client officer for the last two years. She is charged with expanding capabilities in retail media and social and aims to double agency revenue within five years while preserving the inclusive culture established by co-founder and global CEO Kamran Asghar. The leadership move allows Asghar to pursue a global agenda and pursue further U.S. expansion opportunities.
Read at Digiday
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