Earlier this year, to get fans excited about the final season of the Netflix hit show "Stranger Things," agency Giant Spoon used New York City's Empire State Building and its leading-edge light-show capabilities to take onlookers into the program's fantastical world.Thousands of passersby witnessed the two-hour spectacle of a luminous fissure slowly cracking open on the 102-story building's façade, appearing as a portal into the show's mysterious alternate dimension known as the "Upside Down."
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