Resource allocation can be tough for small marketing teams; thoughtful approaches can ease the decision-making process around budget and team roles.
Start by objectively assessing the company's most pressing goals to avoid random marketing actions and rigorously evaluate each tactic before applying resources.
Building a shared marketing calendar allows visibility into planned initiatives and associated costs, enabling adjustments based on impact and resource investment.
Focus on one or two key channels that provide stable ROI; investing in what drives the business is often the best strategy.
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