Darrell Heaps, CEO of a leading IR Ops software company, discusses the innovative shifts in investor relations driven by AI and social media. With nearly 70% of companies leveraging social media to engage investors, there is a clear shift from traditional earnings calls to dynamic, short-form videos and multimedia content. This modern approach not only makes financial data more relatable but also fosters authenticity and transparency. By combining creative methods with compliance, companies enhance trust and engagement with both retail and institutional investors, as illustrated by examples from Shopify and Duolingo.
Companies are exploring fresh ways to communicate with investors through AI-powered content and social media, moving beyond traditional earnings calls and press releases.
Savvy executives are reimagining investor engagement for the digital age, using platforms like TikTok and LinkedIn to connect with investors more effectively.
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