The proliferation of marketing technologies, coupled with the need to generate a continuous stream of creatively-driven digital content, has resulted in the need for marketers to evolve their current models, whether that means relooking at their in-house agency or building an entirely new in-house model.
Citizen Inside's focus is to help in-house agencies adapt their teams and workflows through technology, reflecting the growing reliance on in-house units for first-party data and rapid campaigns.
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