"I'm always focused on measurability and having frameworks in place to measure the efficacy of [streaming] media," said Harry Browne, vp of media innovation at Tinuiti. "Otherwise, it's hard to justify running media."
Among surveyed brands, impressions and engagement/watch time were top success metrics on major ad-supported streaming services. Impressions were especially critical across various platforms considered in the report.
[
add
]
[
|
|
...
]