"Greenlight has one of the strongest synergies between marketing and product in the industry: The firm is a long-running sponsor of the popular podcast Million Bazillion which uses a story-telling format to answer kids' financial queries. And in 2023, it launched Level Up, an interactive, curriculum-based financial literacy game that stood out from all other gamified experiences in the industry at the time."
"One reason for the strong bond between product and marketing is Sushil Sharma, who is both CMO and CPO at the fintech. This dual leadership structure eliminates the traditional silos and competing priorities that often plague organizations, allowing Sharma to orchestrate campaigns that have product needs baked in. Get an insight into the strategies on the CMO's table in my conversation with Sharma to learn how the fintech consistently speaks to multiple audiences without losing context."
"Greenlight caters primarily to families with children, who want to use child-friendly financial products and services like debit cards, as well as educational materials that help children learn how to manage their finances early."
Greenlight aligns marketing and product to create cohesive customer experiences, sponsoring the Million Bazillion podcast and launching Level Up, an interactive curriculum-based financial literacy game in 2023. Sushil Sharma serves as both CMO and CPO, eliminating silos and competing priorities and enabling campaigns that embed product needs. Marketing and product collaboration focuses on communicating with multiple audience personas while maintaining context. The firm optimizes engagement and partnership strategies to convert exposure into business growth. Primary customers are families with children seeking child-friendly financial products like debit cards and educational materials to teach early money management.
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