Walmart has offered affordable Thanksgiving meal deals, with a traditional feast for eight costing less than $55, demonstrating the importance of holiday sales for retailers.
Thanksgiving has become a new benchmark for grocery prices, reflecting consumer perceptions influenced by costs of staples, while also being a significant sales opportunity for retailers.
Meijer's competitive pricing with 49-cent-per-pound turkeys and $37 family meals highlights how retailers are vying for consumer attention during the crucial holiday shopping period.
With a $2.4 billion sales lift during the Thanksgiving shopping period last year, grocers recognize the significance of this holiday as a sales driver.
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