Can advertising tell the truth? This vodka brand is giving it a shot
Briefly

We are interested in the limits of transparency... Consumers today are a lot more advanced and they are much more interested in honesty and transparency.
We're not trying to make death or the risk of death 'cool' for profit... we're shining a spotlight on all the diseases you can get from drinking alcohol in all our marketing.
Read at The Drum
[
add
]
[
|
|
]