Assemblymember Alex Lee, California's youngest state lawmaker, effectively uses TikTok to connect with voters, especially focusing on issues relevant to the youth, such as LGBTQ+ rights and anti-aging products for minors. Despite modest success compared to his peers, Lee is strategic in creating content that avoids stereotypes of being childish. He is part of a trend among younger politicians who leverage social media platforms to make policy more accessible to a wider audience, especially amidst challenges like TikTok bans due to national security. His colleague, Sen. Scott Wiener, echoes similar sentiments on using TikTok for engagement.
TikTok really allows you as an elected official to connect with a lot of people you're not connecting with otherwise.
There's a way to dismiss the youngest member that makes you look unserious or childish, but I'm very deliberate about it.
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