"Brands can be the story themselves, and the way to do that is by having a seat at the creative table with the best storytellers in the world."
"The limited series has celebrities break down their backstage must-have requests, also known as a rider, while seated on a couch inspired by Croc's classic foam slip-on clog shoe."
"Brand integrations have become increasingly common on even relatively prestige projects in Hollywood, indicating a shift in how brands connect with audiences."
Creative Artists Agency is incorporating brand marketers into the creative development of original IP series, allowing them to influence storytelling. Alanna Strauss emphasizes the shift towards subtle brand integration in digital storytelling. The series 'Rider Die' exemplifies this approach, featuring celebrities discussing their backstage requests while promoting Crocs. This trend of brand integration is becoming prevalent even in high-profile projects, indicating a significant change in how brands engage with audiences through entertainment.
Read at The Hollywood Reporter
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