The ad titled "Breaking Bad habits" features Bryan Cranston reprising his role as Walter White, targeting litter and pollution concerns in New Mexico by raising awareness with his iconic character.
Governor Lujan Grisham emphasizes the need for community engagement, stating, "I need everyone's attention. We're going to talk about what you can do to reduce packaging and plastics and have a discussion about that."
Albuquerque Mayor Tim Keller highlights the financial shift caused by the online economy stating, "The amount of bulk trash is moving to your house... it's creating a real rub there that we need to address."
The ads will not only utilize state funding but will also involve collaborative cleanup efforts from various community entities, reinforcing the campaign's grassroots approach to tackling litter issues.
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