Brands pour out promos for Dry January, from Hendrick's Gin gym to Hop Wtr's hypnotist
Briefly

According to recent Nielsen data, the [non-alcoholic] category surged by 35% to over $475 million in the US in the last year.
Athletic Brewing Company, the largest non-alcoholic brewery in the US, aspires to make Dry January more accessible by launching 'Track Record,' an alcohol moderation tool available on the brand's mobile app and website.
Read at The Drum
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