"After the success seen last holiday, we wanted to expand our approach in providing an omnichannel experience that leaned heavily into augmented reality and shoppable commerce," said Katelyn Aubuchon, director of brand marketing at Carhartt.
The Carhartt Santa Lens is a gamified experience that places a white beard and Carhartt beanie on the person's head and challenges them to drop as many presents onto houses as they can in a limited amount of time.
"We hope that playing Santa and dropping Carhartt gifts or stepping into our iconic Detroit store just might feel like a fun brand experience and not just another holiday ad," said Katelyn Aubuchon.
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