Ngai describes her creative journey: "During the pandemic, I needed a creative outlet and distraction, so I took a chance and started an Instagram account, which took off by surprise organically!" This highlights how necessity can lead to unexpected entrepreneurial success.
Reflecting on her inspirations, Ngai shares, "I personally really enjoy wearing and mixing colorful jewelry, especially those with a nostalgic twist, so I thought there must be others out there who like what I like." This shows her deep understanding of her audience.
Talking about the recognition BonBonWhims has received, Ngai states, "There have been so many, and we're so lucky to be worn and loved by some of the most well-known names in entertainment," emphasizing the brand's cultural impact.
Ngai expresses her brand philosophy by explaining, "The idea has always been about designing and introducing whimsical and candy-like pieces that are also wearable to more people," showcasing her commitment to accessible fashion.
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