Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story
Briefly

Sure, businesses that built strategies around TikTok and promote products there would prefer not to seek eyeballs on another app. Smaller firms and solo entrepreneurs are bound to feel more pain in the event of a breakup.
Big brands that have relied on TikTok to reach younger consumers do not appear to be panicking as they wait to see what happens in Washington.
Read at WRAL.com
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