In the spot, she identifies that blinking is actually just clapping for the eyes, shoes are portable floors and that her future self is watching her through memories.
The project seeks to help people find meaning and beauty in the objects left behind by someone who has passed away-be it a well-worn drum kit, a bookmarked recipe book or an antique film camera.
Amid a sea of fanciful, often farfetched, Christmas campaigns, JD Sports' 'The Bag for Life' stands out with its focus on a practical and timeless product.
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